Related Post: How Does Your Photography Pricing Compare? When a potential client asks the price of an 8×10, without even knowing it, they judge your overall value, your skill, your customer service and your ability to make them look and feel amazing. Your business model helps determine your pricing structure.Īre you Boutique? Think high-end products your clients can’t get elsewhere, customized experiences with each client, lots of time spent with every client to get it just right and high-expectations to deliver something gush-worthy.Īre you a volume shooter? Even as a high-volume photography business, you still need to make a profit! You can price a bit lower and make your client feel like they got a great deal. Are you in? Step #1: Know Your Business Model, Know Your Clientīy now, you’ve probably spent some time thinking through and defining your business model. And I’m here to help you build a business that you love. Understanding the money side of your business is what makes you a professional. There’s going to be some math in this post. Making the necessary changes to attract the right clients and clear a real profit on more than just your 8x10s! If you’re not you’ll know what you need to change. I’m going to show you 4 steps to making a solid profit on your 8×10 prints.īy the end of this post, you’ll have the tools you need to know if you are pricing your 8×10 to earn a profit. Q: Is your photography pricing based on a guess and a whim? ![]() ![]() Q: Are you priced so cheap that you attract the Groupon Moms and Goodwill bargain hunters? It’s the #1 number your clients use to compare you with every other photographer, and it’s how you are measured against them! That little 8×10 is not just a product you sell, it’s the canary in the coal mine. What if I told you that your photography pricing plays a huge factor in how much money you’ll make in your photography business? Photography Pricing Pop Quiz: Are you losing money on your 8x10s? How do you know?
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